Yes gelato is an everyday every meal occurrence and not all gelato tastes the same. When studying abroad there we were told very simple rules for looking for gelato. Make sure you do not get over charged or have bad gelato ever! Here are the top gelato shops for travelers.
1) Do not buy it next any of the touristy sites (unless you at the top of Michelangelo's peak and want some) This will be extremely expensive and although good not the authentic gelato you are looking for.
2) Always look for the price of the cups or cones first. We once bought 12 euro gelato because they did not tell us the price and it was buy the Ponte Vecchio.
3) If it is stacked to the top like a mountain that looks pretty and appealing do not go there! Look for the very simple ones that look like there about to run out.
Gelateria La Carraia
Right off the Ponte alla Carraia (second bridge west of Ponte Vecchio, on the Oltrarno side), the gelato here is super creamy and soft. The display is also a feast for the eyes! We got a € 2,50 cone with the Delizia Carraia which has pieces of white chocolate and a sort of pistacchio sauce dribbled on top, coffee, and a mousse tiramisu' which was super airy (maybe not very light as far as calories goes). All were very creamy and flavorful, the tiramisu' had the consistency of whipped cream which was interesting in the mouth - obviously, quite delicious as well.
Piazza Sauro Nazario, 25/R - Ponte alla Carraia (on the Oltrarno side) and Carraia 2 on Via dei Benci
Address: Via dei Neri, 9/11, 50122 Firenze, Italy
Phone:+39 055 210034
Where it is
Via Lambertesca, 18 and Piazza Oberdan, 2r - www.carapina.it/
Mordilatte is less than a block away from the Duomo on Via dei Servi. In a prime location, the creamy flavors and abundant servings makes it a favorite whenever we are in the area (and Grom has long a line). We love them for their philosophy of using the best, freshest local ingredients, particularly for the fruit. They explicitly say they make no use of preservatives at all. If you don't feel like gelato, they also offer milk shakes and smoothies.
Where it is
Via dei Servi 10R and Via G. D'Annunzio 105 - http://www.mordilattefirenze.it/
Where it is
Via Isole delle Stinche, 7r - near Santa Croce, a bit difficult to find but that just shows you how authentic and great it is going to be right?